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Cold Prospect Conversations Session

BDR Sales Enablement

Session Deck Quality Prospect Calls Framework

SKO BDR Breakout Sessions

BDR Sales Enablement

Capture & Follow Up Conversational Qualification Objection Handling Identifying Pain

SQL Scorecard

BDR Documentation BDR Qualification (SQLs)

SQL Scorecard Qualification Criteria Meaning What We’re Looking For Path to Authority Is the person joining the first sales call on the buying committee? (RACI chart) For outbound, did your discussion qualify the contact w...

SQL Example Questions

BDR Documentation BDR Qualification (SQLs)

Need Understanding what prospect is looking for and WHY? Tell me more about… What solutions are you looking for?  What problems/pain points are you trying to solve? What features are a priority for you and why? What are your top priorities in a solut...

Lead Scoring (Lead Grading) 101

BDR Documentation Lead Management

Lead Scoring The main objective of lead scoring is to help the Sales team prioritize leads that are showing higher buying intent signals. Focus on the right accounts. Rebuild your funnel.  This is accomplished by a combination of a Lead Grade and a Lead ...

Lead Status Guide

BDR Documentation Lead Management

Table of Contents Lead Flow Overview Lead Status Values Open - Not Contacted Marketing - Qualified Sales - Contacting Engaged Sales - Qualified Recycling (+ Sub-Reasons) Rejected (+ Sub-Reasons) Converted   Lead Process Update - Guide This gui...

SQL Process Guide

BDR Documentation BDR Qualification (SQLs)

SQL Process Authority to Evaluate Authority - Notes Buyer Discovery Stage Estimated Timeframe to Evaluate Primary (& Secondary) Needs Needs - Notes Current DMS SQL Info At-A-Glance SQL Process Sales - Qualified indicates a lead that has been vett...

Lead Routing & Ownership

BDR Documentation Lead Management

Inbound Routing All inbound leads are scored and routed to the inbound BDR team through a round robin. This includes all leads in both the growth and strategic segments, and in all HQ locations. Outbound Routing Outbound BDRs work out of their territory (...

Power Hour

BDR Documentation

What is a power hour? Each week we'll be carving out an hour to focus on pipeline building! This is to keep us focused on continued pipeline growth, and come together as a revenue team to work through objections, challenges, and celebrate wins. Everyone is we...

2023 Territory Maps (Updated)

Territory Information

When routing a lead to the correct AE, make sure you are confirming the company HQ and their total # of employees.Routing is determined based off of HQ, and segment (Growth vs. Strategic). - Strategic: total # employees 60+- Growth: total # employees 10-59- "S...