Skip to main content

Compelling Events Examples

Compelling Events

Customer requirements that compel them to buy by a certain date/event: 


● Automation/Digital Transformation Initiatives

● New leader, new company (previous client)

● Timebound for implementation (interns, contractors, consultants)

● Moving/running out of storage space – moving buildings

● Upcoming audit

● Grants available only for certain timeframe

● Competitive vendor’s license ending

● New product launch

● Merger/Acquisition

● Can’t hire more people (economic downturn)

● Hiring lots of people

● Start of new fiscal year, by tax season

● Regulatory changes – need to comply by X date

● Disasters: need to electronically store documents

● Condemned building has all of our physical documents now