Compelling Events
Compelling Events
Customer requirements that compel them to buy by a certain date/event:
● Automation/Digital Transformation Initiatives
● New leader, new company (previous client)
● Timebound for implementation (interns, contractors, consultants)
● Moving/running out of storage space – moving buildings
● Upcoming audit
● Grants available only for certain timeframe
● Competitive vendor’s license ending
● New product launch
● Merger/Acquisition
● Can’t hire more people (economic downturn)
● Hiring lots of people
● Start of new fiscal year, by tax season
● Regulatory changes – need to comply by X date
● Disasters: need to electronically store documents
● Condemned building has all of our physical documents now