Name
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Can Help You With
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Mike Plante Chief Marketing Officer
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- Brand questions.
- Go-to-market strategy questions.
- Analyst relations.
- When you’re not sure who in marketing to ask.
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Jessica Louizia
Demand Generation Marketing
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How and where demand (leads) are generated, including paid and organic search, email marketing, digital advertising, paid social programs, and all other forms of digital demand gen.
What stories have worked for different personas, segments, and customers in the past.
Content and collateral (including web content) for specific prospect audiences.
How to follow up with leads from different sources.
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Sam Emery
Product Marketing
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- Answers about the specific segments of the market we are currently targeting (ideal customer profiles).
- Customer testimonials and use cases.
- General and ICP specific product use cases.
- Sales tools (existing and new requests/suggestions).
- Product collateral and product info on the website.
- Beating the competition, and key company and product differentiators.
- Questions about products, packaging and pricing.
- New product launches.
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Gabe Arellano
Event and Field Marketing, and Partner Marketing
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All marketing events, including webinars and virtual events; and industry events.
Field marketing.
Marketing through and with our channel partners.
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Megan Garn &
Tanner Waite
Brand, Design, and Creative
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- Creative and design services for all market-facing assets.
- Creative and design for eFileCabinet.com website.
- Brand and design standards.
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Andreas Rivera
Media and Social Media, and Content
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Media inquiries and coverage.
Our official social media properties and any interactions on social media.
Customer marketing programs.
Content for demand gen and customer marketing programs.
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Katie Casaday
Blog, Editorial and Content
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- Content for demand gen and customer marketing programs.
- The eFileCabinet blog.
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Troy Mendenhall
Multimedia Content
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Corporate photography, video production, motion graphics, and audio.
Recording and post-production of webinars and other virtual and video assets.
Production of interactive assets like our Tourials on the website
Our Youtube and Vimeo channels.
Media Room scheduling & availability for any media needs.
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Mirella De Rossi
Marketing Operations & Analytics
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- Marketing technology stack, including Marketo (email, lead scoring), digital ABM platform, Salesforce integration, etc.
- Marketing email programs.
- Landing pages.
- Lead scoring and lead routing.
- Reports and dashboards on marketing performance.
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