Name
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Can Help You With
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Mike Plante
Chief Marketing Officer
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- Brand questions.
- Go-to-market strategy questions.
- Analyst relations.
- When you’re not sure who in marketing to ask.
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Jessica Louizia
Demand Generation Marketing
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- How and where demand (leads) are generated, including paid and organic search, email marketing, digital advertising, paid social programs, and all other forms of digital demand gen.
- What stories have worked for different personas, segments, and customers in the past.
- Content and collateral (including web content) for specific prospect audiences.
- How to follow up with leads from different sources.
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Sam Emery
Product Marketing
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- Answers about the specific segments of the market we are currently targeting (ideal customer profiles).
- Customer testimonials and use cases.
- General and ICP specific product use cases.
- Sales tools (existing and new requests/suggestions).
- Product collateral and product info on the website.
- Beating the competition, and key company and product differentiators.
- Questions about products, packaging and pricing.
- New product launches.
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Gabe Arellano
Event and Field Marketing, and Partner Marketing
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- All marketing events, including webinars and virtual events; and industry events.
- Field marketing.
- Marketing through and with our channel partners.
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Megan Garn &
Tanner Waite
Brand, Design, and Creative
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- Creative and design services for all market-facing assets.
- Creative and design for eFileCabinet.com website.
- Brand and design standards.
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Andreas Rivera
Media and Social Media, and Content
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- Media inquiries and coverage.
- Our official social media properties and any interactions on social media.
- Customer marketing programs.
- Content for demand gen and customer marketing programs.
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Katie Casaday
Blog, Editorial and Content
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- Content for demand gen and customer marketing programs.
- The eFileCabinet blog.
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Troy Mendenhall
Multimedia Content
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- Corporate photography, video production, motion graphics, and audio.
- Recording and post-production of webinars and other virtual and video assets.
- Production of interactive assets like our Tourials on the website
- Our Youtube and Vimeo channels.
- Media Room scheduling & availability for any media needs.
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Mirella De Rossi
Marketing Operations & Analytics
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- Marketing technology stack, including Marketo (email, lead scoring), digital ABM platform, Salesforce integration, etc.
- Marketing email programs.
- Landing pages.
- Lead scoring and lead routing.
- Reports and dashboards on marketing performance.
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