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The Marketing Team

Name
Can Help You With

Mike Plante
Chief Marketing Officer
  • Brand questions.
  • Go-to-market strategy questions.
  • Analyst relations.
  • When you’re not sure who in marketing to ask.

Jessica Louizia

Demand Generation Marketing Manager - New Logo Customer Acquisition
  • How and where demand (leads) are generated, including paid and organic search, email marketing, digital advertising, paid social programs, and all other forms of digital demand gen.
  • What stories have worked for different personas, segments, and customers in the past.
  • Content and collateral (including web content) for specific prospect audiences.
  • How to follow up with leads from different sources.

Sam Emery

Product Marketing Manager
  • ICPAnswers questionsabout the specific segments of the market we are currently targeting (ideal customer profiles).
  • Customer testimonials and use casescases.
  • generalGeneral and ICP specific product use casescases.
  • marketingSales tools (existing and new requests/suggestions).
  • Product collateral updatesand product info on the website.
  • newBeating marketingthe collateralcompetition, requestsand key company and product differentiators.
  • questionsQuestions about competitors
    • products,
  • Pricing/packaging and pricing. 
  • New product launches
  • what makes EFC uniquelaunches.

Gabe Arellano

Field,Event Events,and Field Marketing, and Partner Marketing Manager
  • WebinarsAll marketing events, including webinars and virtual eventsevents; and industry events.
  • Field events in territoriesmarketing.
  • Marketing through and with our channel partnerspartners.

Megan Garn &

Tanner Waite

Brand, Design, and Creative Team
  • DesignCreative and design services for all market-facing contentassets.
  • Creative and design for eFileCabinet.com website.
  • Brand and design standards.

Andreas Rivera

Public RelationsMedia and Social MediaMedia, and Content
  • CreatingMedia Marketing/Salesinquiries Enablementand Contentcoverage.
  • EditingOur official social media properties and Creatingany Websiteinteractions Pageson viasocial WordPressmedia.
  • Customer Marketingmarketing (Customerprograms.
    • webinar
  • Content invites,for quarterlydemand newsletter,gen and customer expansionmarketing campaigns)
  • Social Media (Facebook, Twitter, Linkedin)
  • Public Relations (Press releases, media inquiries, etc.)programs.

Katie Casaday

Blog, Editorial and Content Producer
  • ManagingContent thefor blogdemand gen and customer marketing programs.
  • CreatingThe neweFileCabinet marketing collateral
  • Editing
  • Various writing needsblog.

Troy Mendenhall

VideoMultimedia Content Producer
  • PhotographyCorporate photography, video production, motion graphics, and Videographyaudio. 
  • CreatesRecording and editspost-production digitalof materialwebinars and other virtual and video assets.
  • WebinarsProduction of interactive assets like our Tourials on the website
  • EmployeeOur headshotsYoutube and Vimeo channels.
  • Media Room scheduling & availability for any media needs.

Mirella De Rossi

Marketing OpsOperations & Analytics Specialist 
  • Marketing technology stack, including Marketo (email, lead scoring), digital ABM platform, Salesforce integration, etc.
  • Marketing email programs.
  • Landing pages.
  • Lead scoring and lead routing.
  • Reports and dashboards on marketing performance.
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