Sales Workshops (BJ Bushur)

Opportunity Management Workshop held 10/18/22 by BJ Bushur

Topics: MEDPICC, new deal sheet, spider graph, mutual action plans, etc.

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Outbound Workshop held 12/1/22 by BJ Bushur

Topics:
- Prospecting/ qualifying at eFC
- ICP overview
- Outbound sales plays for Insurance, Manufacturing/ CPG, Social Care
- Effective prospecting in consultative selling
- Business Value & Impact
- Differentiators

Compelling Events Examples

Compelling Events

Customer requirements that compel them to buy by a certain date/event: 


● Automation/Digital Transformation Initiatives

● New leader, new company (previous client)

● Timebound for implementation (interns, contractors, consultants)

● Moving/running out of storage space – moving buildings

● Upcoming audit

● Grants available only for certain timeframe

● Competitive vendor’s license ending

● New product launch

● Merger/Acquisition

● Can’t hire more people (economic downturn)

● Hiring lots of people

● Start of new fiscal year, by tax season

● Regulatory changes – need to comply by X date

● Disasters: need to electronically store documents

● Condemned building has all of our physical documents now


Sales Playbook Assets: Opportunity Management Workshop

Google Drive Folder

Deal Sheet Legend - Spider Graph
Discovery Call Checklist
MEDDPICC Overview
Mutual Action Plan Template (with sample)
Sales Process Overview
Updated Deal Sheet

Workshop Recordings/ Agendas

Updated Deal Sheet Explainer
MEDDPICC Explainer

Raw Recordings From Workshop

 


December 1st 2022

Sales Playbook Assets - Outbound Workshop

Sales Playbook Assets Folder


Why eFileCabinet? Differentiators

Social Care Sales Play

Manufacturing/ CPG Sales Play

Insurance Sales Play